Free Google Ads report

Where did your Google Ads budget actually go?

We read your ad account and show you what your money bought — including the clicks that bought nothing. Built from Google’s own invalid-click figures and your spend patterns, not from a score we invented.

Read-only, one click, reversible. No code, no tag, nothing changes on your website — and nothing changes in your campaigns unless you ask.

What GhostClicks does with your Google Ads account

GhostClicks is a web application for advertisers who run Google Ads campaigns. It requests read access to your Google Ads account in order to analyse your campaign performance, click, and search-term data and identify clicks that are invalid or fraudulent. With your explicit permission it also adds the IP addresses responsible to the exclusion lists of campaigns you nominate, so those sources stop seeing your ads. GhostClicks does not create, pause, or modify campaigns, does not change budgets or bids, and does not access your billing information.

The problem

The most expensive clicks are the ones that look normal.

Google’s reports show you totals, not devices. A competitor clicking two or three times a day never crosses a daily threshold — it just quietly takes a slice of every day’s budget, for months.

You pay for every click

In competitive categories a single click costs ₹150–400. At that price a handful of repeat clicks a day is a real share of the month’s budget.

The pattern is invisible

Repeat clicking from one person looks identical to genuine interest in an aggregate report. There is no view in Google Ads that separates them.

Budget gone by 10 AM

When invalid traffic front-loads your spend, the customer searching at 8 in the evening never sees you at all.

How it works

Two ways to start. The first touches nothing on your website.

Most advertisers cannot add JavaScript to their landing page — an agency built it, or nobody has the login. So the first step doesn’t need it.

  1. Connect Google Ads, read-only No site changes

    One approval screen you can revoke at any time. We read your campaign and click data and produce an audit: where spend goes by hour, what Google already refunded as invalid, and which search terms cost money without producing enquiries.

  2. Add the measurement tag — optional

    A 3.5 KB script — one line before </body>, or a few clicks in Google Tag Manager. This is what reveals device-level patterns — the repeat clicker Google’s reports cannot show you. No cookies, no browser storage.

  3. Every click gets scored, and the score is explainable

    Automation flags, behaviour, and multi-day repetition — scored 0 to 100 by rules, not by a model whose reasoning nobody can inspect. No single signal can flag a click on its own, and every flag names its reason.

  4. Blocking, only after you approve it

    Flagged addresses are added to the exclusion list of campaigns you nominate, so those sources stop seeing your ads. You see the exact list of changes before anything is applied, and you can leave blocking off entirely.

Access

Connecting an ad account to a tool you’ve just met deserves hesitation.

So here is the full list, on the homepage, before you sign up for anything.

What we read

  • Campaign names, status, and budgets
  • Clicks, impressions, and spend
  • Google’s own invalid-click figures
  • Search terms that triggered your ads
  • Click identifiers (gclid) for the last 90 days
  • Your existing IP exclusion lists

What we never touch

  • Your billing details or payment methods
  • Creating, pausing, or editing campaigns
  • Budgets and bids
  • Your ad copy or creatives
  • Other Google services — Gmail, Drive, Analytics
  • Any account you have not explicitly connected
The only change we ever make is adding or removing IP addresses on the exclusion list of campaigns you nominated, and only once you turn blocking on. Revoke us at Google Account permissions and access stops immediately. Exclusions we already applied stay in your account and remain yours to remove — we don’t hold your account hostage. See the same list for your website →

What we can’t do

Four limits, published up front.

Every tool in this category has these. We would rather you hear them from us now than discover them in month three.

We cannot tell you who clicked

We detect patterns consistent with automated or repetitive non-genuine traffic. That is a statistical signal, not proof of who was behind it — so we never name an individual or a company, and neither should any tool that says it can.

Google already refunds some of this

Part of what any tool in this category reports has already been credited back to you. We show Google’s own invalid-click figures separately from ours, so you can see what is actually new rather than a number that quietly double-counts.

Blocking stops at 500 IPs per campaign

That ceiling is Google’s, not ours. Against traffic that rotates addresses, no tool blocks everything. We rank candidates by what they are costing you and evict stale entries, and we keep 50 slots free for your own manual exclusions.

We refuse to block a shared connection

Jio and Airtel route thousands of unrelated people through one address. Any IP with 12 or more distinct devices behind it is never excluded, whatever it scores — and carrier-grade NAT ranges never are, at any score.

These are guardrails in the code, not promises in a brochure. Erring toward under-blocking is deliberate: a missed fraudulent click costs you the price of the click, while a wrongly blocked customer costs you the sale — and you would never find out it happened. Read how we handle shared IPs →

Proving it worked

“We blocked 4,000 clicks” is not an answer.

Blocked-click counts are a vanity metric — you can’t verify them, and they go up whether or not you got anything for it. Three months in you deserve better. Here is what we report instead, weakest first.

Level 1 · Waste estimate

Spend on clicks that were flagged and did nothing

Both conditions, not either. A flagged click that scrolled your page and read it does not count. Requiring engagement to be absent is what stops this number grading its own homework.

Level 2 · Before and after

Cost per qualified lead, either side of switching on

Honest, and easy to read. But it cannot separate our effect from seasonality, your own campaign edits, or a competitor changing their bids.

The report says so, in the report.

Level 3 · Hold-out

One campaign left unprotected, compared over the same weeks

Same market, same season, same you. It is the only comparison that actually attributes anything to us.

It also costs you money while it runs, so it is off by default and entirely your call.

We will not report a hold-out result on fewer than 50 clicks per side. A figure that looks impressive on thin data and then reverses next month is worse than no figure at all — and if you asked for a hold-out, the blocking job refuses to touch that campaign, so you get the comparison you actually paid for.

Pricing

Rupees, UPI, and no surprise invoices.

Comparable tools charge $49–$349 a month on an international card. These are the plans, published here rather than hidden behind a sales call.

Free

₹0

See what is happening to your budget. Detection only, no blocking.

  • 1 website
  • Up to 1,000 tracked clicks a month
  • Fraud detection and monthly report
  • Google Ads account audit
  • No automatic blocking

Growth

₹2,499 / month

Multiple websites and higher volume. For agencies and larger advertisers.

  • Up to 10 websites
  • Up to 200,000 tracked clicks a month
  • Everything in Starter
  • Priority support

No overage billing, ever. Pass your monthly click limit and collection pauses until the next cycle. You will never open an invoice you didn’t expect.

The Google Ads audit is on every plan, including Free. It is how you find out whether you have a problem at all, so it isn’t held back.

New accounts get 14 days of Starter, then drop to Free unless you choose to pay. Full refund within 14 days of your first payment. Cancel any time — access runs to the end of the period you paid for.

Prices exclude GST. Paid by UPI, card, or netbanking through Razorpay’s hosted checkout — card and UPI details never reach our servers.

Pilot advertisers start on the audit, not on an invoice. We are still onboarding by hand, so the first thing that happens is a read-only look at your account. These are the plans you would move onto afterwards, published now so nothing about the price is a surprise later.

How we differ

An IP address is not a person, and we refuse to pretend otherwise.

We never block a shared address

Mobile carriers put thousands of unrelated people behind one address. Block it and you silently stop real buyers who will never appear in any report. We refuse those exclusions outright — here is exactly how.

Reports on WhatsApp

Your weekly summary arrives where you already work, not in an inbox you open on Fridays.

Made for lead-gen

Real estate, clinics, education — categories where a click is expensive and a fake enquiry wastes a salesperson’s afternoon.

Questions

The things people actually ask.

Do I have to change my website?

Not to start. The Google Ads audit needs read-only access to your ad account and nothing else — no code, no tag, no involvement from whoever built your site.

The measurement tag is optional, and it is what unlocks device-level detection. Plenty of advertisers run the audit first, see whether there is anything worth chasing, and only then decide.

Could this stop real customers from seeing my ads?

That is the risk the whole design is built around, because it is the one failure you would never notice. A wrongly blocked buyer doesn’t complain — they simply never see you.

So: carrier-grade NAT ranges are never excluded at any score, any address with 12 or more distinct devices behind it is never excluded, no single signal can flag a click on its own, and you see every planned change before it is applied. We accept that this means occasionally under-blocking.

How is this different from what Google already does?

Google detects and refunds some invalid clicks itself, and we do not pretend otherwise — their figure appears in our reports, separately from ours, so you can see which is which.

What Google does not do is show you the device behind a click. The pattern this product exists to catch — one person, two or three clicks a day, every day — never trips a daily threshold and is invisible in any Google Ads report.

Do you use cookies, or record what visitors type?

No to both. The tag sets no cookies and uses no browser storage, so it doesn’t follow anyone across the web and each visit is judged on its own.

It counts keystrokes; it never records which keys. That distinction is the point — counting separates a person filling in your enquiry form from a script that types nothing, while the content never leaves the visitor’s browser. No session replay, no screen recording, no form contents.

What happens if I want to leave?

Revoke access at Google Account permissions and it stops immediately — you do not need to ask us. Subscriptions cancel any time and run to the end of the period you paid for, and there is a full refund within 14 days of a first payment.

Exclusions we already applied stay in your account and remain yours to remove.

Where is my data stored, and for how long?

Click and visit data is kept for 13 months and then deleted. Account data is deleted within 90 days of closing an account.

Our servers are in Bangalore, with DigitalOcean. Your data stays in India, and the only thing that leaves is what we send to Google's Ads API on your instruction. Full detail is in the privacy policy.

Who is behind this?

GhostClicks is operated by Krent Enterprises, Hyderabad, Telangana. We are onboarding a small number of pilot advertisers and agencies directly, which is why the front door is an email form rather than a sign-up button.

Reach a human at support@ghostclicks.in.